Legal Marketing Articles

Tips for Marketing Your Law Firm That Actually Work

As search engines evolve and become increasingly user-centered, you must take steps to ensure that your law practice’s online presence—including your website, client reviews, social media activity, and search engine optimization efforts—prioritizes the client experience.

What Law Firms Should Know About Google Analytics 4

Google has launched a new web-tracking and analytics tool called Google Analytics 4, which will replace Universal Analytics this summer. GA4 is designed to grow with your law firm, allowing you to access more data points and use this feedback to strengthen your marketing efforts.

Avoid These Common Website Design Mistakes for Law Firms

When it comes to website design, there are several mistakes that you should avoid, as these common issues can cause potential clients to click away from your website or fail to understand the value of your legal services.

Understanding the Basics of Social Media for Law Firms

Social media posts and ads can be an integral part of a law firm’s overall digital marketing strategy. The more opportunities clients have to view the people behind the services, the more likely they will entrust you with their legal matters.

How Law Firms Can Optimize PPC Campaigns to Boost Success

Pay-per-click (PPC) advertising, when approached with clarity and intention, can be a powerful tool to add to your law firm’s digital marketing strategy. Take some time to identify your goals and develop an effective PPC campaign.