Category: Technology

What Law Firms Should Know About Google Analytics 4

Google has launched a new web-tracking and analytics tool called Google Analytics 4, which will replace Universal Analytics this summer. GA4 is designed to grow with your law firm, allowing you to access more data points and use this feedback to strengthen your marketing efforts.

How Converting to a VoIP System Can Benefit Your Legal Practice

More and more law firms are transitioning to VoIP systems and walking away from traditional phone services, ultimately saving money and enjoying greater flexibility. VoIP systems are easily customizable to suit your professional needs, so it’s time to consider making the switch.

User-Centered Design: What it Means in the Context of Law Firms

As an attorney, implementing user-centered design (UCD) strategies to understand and anticipate your clients’ needs is a great way to build your business. Clients will appreciate your efforts to form genuine connections with them while providing customized legal solutions.

Marketing Your Law Firm in the Time of COVID-19

It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.

Why Your Firm Should Have a Customized Business Email Address

While you may not think that a small detail like your firm’s email address is important, it actually speaks volumes. A customized business email address boosts your professionalism, supports your firm’s identity, and generates consumer trust.

4 Tips for Building Brand Awareness in 2020

Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.