Watch Out Google — Facebook Updates Upping the Stakes for Local Search
While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, improving its capabilities and quality significantly. Wesley Young of the Local Search Association gave a detailed […]
Traditional Demographics vs. Behavioral Segmentations in Digital Marketing
Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be missing that are just waiting for someone like you to find them.
Videos on Your Law Firm’s Website: Hot or Not?
For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). Along with just about everything else, however, it is important to look at different industries […]
Google Combats Fake News with Fact Check Feature in Search
To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, but it has become increasingly more difficult to distinguish between these and legitimate stories as […]
Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016
The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and the future is now, boys and girls. Let’s take a look at this data, shall […]
Advertisers Mum on Proposed Legal Industry Ad Regulations
There have been many articles written recently about the rise of class-action lawsuits and the attorneys who employ the help of advertising firms to help them find plaintiffs to join them. We’ve examined possible ethical issues regarding social media recruitment, which is why a short story from Ad Age caught our eye. Let’s dive in.
Top 3 Legal Marketing Challenges of 2017
Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some solutions.
It’s 2017, Do Links Still Matter?
This question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.
A Night of SEO in Portland: The Top Three Ins & Outs of Digital Campaigns
This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event with our heads brimming with knowledge. In this post, we will discuss our three biggest […]
The Top 4 Reasons Why You Should Invest in LinkedIn Paid Advertising
We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent traditional advertising could never touch. You want to target women aged 25-44 in the greater […]