Advertisers Mum on Proposed Legal Industry Ad Regulations
There have been many articles written recently about the rise of class-action lawsuits and the attorneys who employ the help of advertising firms to help them find plaintiffs to join them. We’ve examined possible ethical issues regarding social media recruitment, which is why a short story from Ad Age caught our eye. Let’s dive in.
Top 3 Legal Marketing Challenges of 2017
Legal marketing is a beast of its own in the digital marketing realm. While some general digital marketing best practices are applicable, there are also many unique challenges. In this post, we’ll outline some of these challenges and present some solutions.
It’s 2017, Do Links Still Matter?
This question has been floating around the SEO universe since the end of 2016. While it seems like a simple question, it’s actually quite complex. Lucky for you, we’ve boiled it all down into a digestible answer.
A Night of SEO in Portland: The Top Three Ins & Outs of Digital Campaigns
This month’s SEMpdx event was all about prioritizing, building, and measuring your digital campaigns with John McPhee and Ryan Campbell of OregonLive. Chock full of both basic review and advanced tips and tricks, our team walked away from the event with our heads brimming with knowledge. In this post, we will discuss our three biggest […]
The Top 4 Reasons Why You Should Invest in LinkedIn Paid Advertising
We’ll just be frank here — no one really enjoys spending money on social ads but it has become a necessary evil. It’s not all bad though; advertising on social media allows you to target specific audiences to an extent traditional advertising could never touch. You want to target women aged 25-44 in the greater […]
Who, me? Search Centroids & User Experience in 2017
You know that Google shows you local results when you search for physical things, such as restaurants or law firms, but have you ever wondered how or why it knows to do this as opposed to showing you a dry-cleaner in, say, London? SEO teaches us that websites with the highest rankings should show up […]
The Rise of DuckDuckGo & Privacy in Search
Like most people, you probably have a favorite search engine that you use for everything. It’s probably Google, Bing, or Yahoo and you most likely see ads on all of the sites you visit that match recent searches. Even though you have checked the “do not track” option in your settings, right? As more of […]
In the Pursuit of Helping Portland Kids Read & Succeed
On March 9th we were thrilled and honored to present a big (both literally and figuratively) check to local nonprofit Reading Results at SEMpdx’s annual Engage conference. As we’ve written about before, LegalRev has formed a friendly bond with Reading Results over the last year while we’ve had the privilege of working closely with them […]
Google Cracks Down on Predatory Ads & Fake News
Last month, Google revealed that it had removed 1.7 billion ads over the course of 2016. You read that right — one-point-seven-billion! This number has increased astronomically since 2015 when Google removed a pithy (in comparison) 750 million ads. This information was released in Google’s annual “Bad Ads” report. Before you get up in arms […]
A Night of SEO in Portland: Virtual Locations
This month’s SEMpdx event was titled SEO for 2017 & Beyond, and was truly chock-full of helpful data, insights, and predictions, not to mention an exceptional list of 291 keyword tools curated by speaker David Portney. The other exceptional speaker for the night, Kevin Chow, focused on local SEO. He talked about the importance of […]