Unhackable: How to Create an (Actually) Strong Password
Now that we can carry out our most important tasks online — pay bills, make medical appointments, file taxes — it is vital that we take every measure to keep our information out of the wrong hands. Much of this hinges on creating fail-safe usernames and passwords. We’ve been told for many years that long, […]
Be Careful What You Post (and What You Delete!) — It Can and Will Be Used Against You.
Everyday we are encouraged to engage with social media, to share pictures and personal opinions with our friends, but sometimes this level of public sharing can go awry. In this post, we cover a story where a man’s photo shared on his personal profile resulted in some bad legal advice, and some harsh consequences as […]
A Night of Networking in Portland: 2017 SEMpdx Annual Rooftop Party
Earlier this week, the LegalRev team sponsored the 9th annual SEMpdx Rooftop Networking Party at Portland’s Hotel deLuxe. It was hot, but we all survived with cold beverages, fresh fruit, pizza, and a plethora of enthusiasm. In this post, we’ll outline the highlights and tell everyone what’s next for both LegalRev and SEMpdx.
Why Do You Need PPC? Because Legal Keywords Drive Competition
Around this time last year, we wrote about how the legal field spends more on Google AdWords than any other industry. Fast-forward to now and lawyers are still shelling out the big bucks to compete online. Last month, WordStream did a study and discovered Google’s top 25 most expensive keywords in 2017. This year “lawyer” takes the number four […]
One-on-One with an LegalRev Paid Media Manager
Today at LegalRev, we sat down to interview one of our knowledgeable team members who spends well over 40 hours a week managing client ad campaigns. Why, you may ask?
Watch Out Google — Facebook Updates Upping the Stakes for Local Search
While Google continues to reign supreme in all things search, Facebook is slowly, quietly carving out a piece of the local pie. The world’s most used social media channel has made quite a few changes in the last 18 months, improving its capabilities and quality significantly. Wesley Young of the Local Search Association gave a detailed […]
Traditional Demographics vs. Behavioral Segmentations in Digital Marketing
Do you know who your website and social channels are targeting? If not, that’s another discussion for another post. Assuming you have been targeting specific demographics, what do they look like? In this post, we’ll examine micro-demographics you could be missing that are just waiting for someone like you to find them.
Videos on Your Law Firm’s Website: Hot or Not?
For the last few years, everyone and their mother has been screeching about the importance of video as marketing content. Too many articles to count have been written about how no one reads anything anymore (Hello? Can anybody hear me?). Along with just about everything else, however, it is important to look at different industries […]
Google Combats Fake News with Fact Check Feature in Search
To put it simply, it’s been a wild ride in the press over the last 18 months. It seems we can’t get through a single day without someone claiming “fake news!” There have always been falsified stories in the news, but it has become increasingly more difficult to distinguish between these and legitimate stories as […]
Life Moves Pretty Fast, Y’all — Mobile Ad Spend Inevitably Surpasses Desktop in 2016
The results on digital ad spending for the last year are out and they are juicy. As was to be predicted, mobile advertising has finally surpassed that of desktop spending. For years we’ve been saying mobile is the future, and the future is now, boys and girls. Let’s take a look at this data, shall […]