Having some form of digital marketing strategy is essential for law firms to remain competitive in today’s marketplace. More established and larger law firms tend to have in-house marketing teams or partnerships with marketing firms that can handle these needs, freeing the legal team up to focus on serving clients. In contrast, attorneys in solo practice and smaller law firms often need to take more active roles in establishing a digital marketing strategy to boost their online presence and connect with potential clients in their communities. While some smaller law firms prefer to develop and implement their content marketing plans without outside guidance, enlisting the support of a highly experienced and trusted digital marketing for law firms strategist can give you the customized strategies you need to obtain your desired outcomes.
It’s worth noting that not all digital marketing firms offer the same services, nor do they provide the high level of personalized guidance that your law firm needs to achieve your marketing goals. For instance, some content marketing firms cherry-pick statistics and only show you pieces of the performance metrics, depriving you of the complete picture and preventing you from taking an active role in ensuring that your digital marketing strategy is working the way you want it to. That’s why the dedicated team at LegalRev focuses exclusively on serving legal professionals, as we understand your unique needs and goals when it comes to growing your law practice and engaging with more of the clients you are hoping to serve. When you work with us, you will have access to a comprehensive and personalized dashboard that allows you to easily view your rankings, web traffic, calls, forms, reviews, local listing performance, and more. Let’s take a closer look at how this immediate access to your law firm performance metrics can empower you to shape your digital marketing for law firm efforts and achieve the results you’re looking for.
Why Accessing Attorney Performance Metrics Matters
Whenever you implement a new plan or strategy, you want to know that it is actually having the impact that you are hoping it will have. In the digital marketing landscape, the efforts you put in place can be measured and tracked so that you can review the data and determine whether these strategies are performing well or whether they need to be adjusted to align more effectively with your desired goals. This data is often accessible through a dashboard, which presents statistics and information in real time for you to review. Tracking key performance indicators (KPIs) is the best way to measure the impact of your content marketing strategy on goals like client acquisition and retention. At LegalRev, we allow our clients to view real-time analytics, generate reports, and filter results on their own timelines. Having full access means that you will see the complete picture (i.e., the successes and areas where improvements are likely needed) so that you can determine the most successful path forward. To learn more about using your law firm KPI dashboard to improve your digital marketing approach, give LegalRev a call for the customized and effective guidance your law firm deserves.
Find out where you stand with a local keyword report.
Key Performance Metrics to Help Your Law Firm Grow and Thrive
At first glance, the dashboard may seem overwhelming or confusing to interpret. This is where the skilled and friendly team of content marketing for law firms strategists comes in—we are standing by to walk you through what each stat and data point means. Below are just a few of the KPIs worth assessing on a regular basis to ensure that your digital marketing for lawyers strategy is making a meaningful and measurable impact.
Client Conversion Rates
The primary goal of any law firm’s digital marketing strategy is to engage with more potential clients. Tracking conversion rates using the dashboard feature is a great way to get a sense of the client experience at every stage of their journey. Measuring the number of website visitors that convert to leads, leads that become consultation bookings, and consultations that convert to new clients allows your law firm to identify spots along the client journey that can be altered to improve the conversion rate and bring a higher number of new clients to your firm.
Tracking the Sources of Your Client Leads
When clients book a consultation with your law firm, it’s helpful to know where these leads are coming from. For example, did the client find you through a simple Google search, or did they see a paid social media ad when they scrolled through Facebook? Keeping track of the marketing channels, such as search engine optimization (SEO) strategies, paid ad campaigns, or referrals, that generate the most qualified leads allows your law firm to identify the most successful efforts and those that may need improvement to deliver higher-quality results.
Monitor Your Web Rankings
With search engine algorithms continuously revising the ways in which they evaluate websites and determine which results to display to searchers, keeping an eye on your law firm’s rankings is essential to make sure that you do not get left behind or buried deep within the search results pages. Our knowledgeable content marketing strategists can answer your questions about your rankings and identify strategies for boosting your online visibility.
Real Time Progress Toward Achieving Your Goals
When you work with the LegalRev team to set up a digital marketing strategy, we will help you set actionable and measurable goals. From there, you can use the dashboard to see how many of these goals are completed within a specific time frame. We believe that reviewing feedback and seeing your progress is a powerful tool for motivating your content marketing efforts and encouraging you to take an active role in growing your law firm strategically and successfully.
Learn More About Impactful Marketing Strategies For Law Firms Today
At LegalRev, we recognize that creating an impactful digital marketing strategy for your law firm is an investment, which is why we are committed to maximizing its effectiveness and ensuring that it delivers you the results you’re after. Give us a call today at (800) 893-2590 to get started with a highly experienced and friendly digital marketing for law firms strategist.
