Lawyers in solo practice and smaller law firms often lack the more robust resources of larger, more established firms. For instance, while a larger law firm may have an in-house marketing team to handle all of the firm’s digital marketing needs, these tasks are often left up to the attorney or an administrative assistant who helps to run the smaller firm. Those at smaller law firms may struggle to find the time to focus on creating an effective and impactful content marketing strategy, as there are so many other matters demanding their attention on a daily basis. However, deploying an effective digital marketing strategy for law firms is essential to remain competitive and visible in today’s increasingly online world. Fortunately, there are several sources of support to help your law firm create, implement, and improve your content marketing for law firms strategy so that you can continue to focus your attention where it matters most—serving your clients.
When you partner with a highly qualified and experienced content marketing for attorneys strategist, you can trust that your specific needs and goals will be used to inform each decision so that you can obtain the results you are looking for. Additionally, you can begin to explore some of the artificial intelligence (AI) tools that can be used to streamline the client intake process and improve your law firm’s responsiveness to client questions. Let’s take a closer look at some steps your law firm can take with the goal of improving the client intake process and boosting your firm’s visibility, trustworthiness, and overall reputation.
Using AI to Improve the Client Intake Process
Whenever a new client decides to move forward with your law firm, they must fill out several forms and provide documentation before you can get to work on their behalf. Many smaller law firms saw this process as somewhat cumbersome and time-consuming, as they often did not have the extensive administrative staff of a larger law practice that could oversee these tasks and onboard new clients. However, with the increasing availability of AI-powered office management tools, the client intake process can be streamlined considerably and reduce the amount of time and attention needed to complete these previously onerous tasks. Below are just a few ways that you can integrate AI tools, like live chat for law firms, into the client intake process.
AI-Powered Chatbots Can Assist With Client Intake Forms
With the widespread availability of AI-powered assistants, potential clients will likely be somewhat familiar with how these tools can help guide them through the client intake process. For example, AI-powered forms can adapt to the responses that the client provides, allowing them to skip over irrelevant sections or prompting clients to provide additional details when necessary. Moreover, many of these AI-powered chatbots can answer the client’s questions as they arise during the intake process, which can improve the overall efficiency and effectiveness of this endeavor.
Using AI Tools For Data Verification and Validation
Another use of AI-powered tools is having them gather the data collected from the client and cross-check it against various databases to make sure that it is accurate and complete. These tools are able to detect whether there are sections left incomplete, and if so, the program can notify the client and gently prompt them to provide the missing information. If your law firm is interested in learning more about some of the potential uses of AI tools for boosting your firm’s efficiency and client satisfaction, reach out to an experienced and trusted digital marketing for lawyers strategist to get started.
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How Live Chat For Law Firms Can Increase Your Conversion Rate
By now, your law firm probably recognizes the importance of building and maintaining a client-centered website to attract new business and boost your online visibility. However, just because someone clicks through to your law firm’s website does not automatically mean that this person will take the next step and enlist your legal services. The term “conversion rate” refers to the percentage of website visitors who take a desired action (such as scheduling an appointment). Many smaller law firms are finding that incorporating a live chat feature into their website can improve their conversion rate, as this feature encourages site visitors to take the next step and contact the firm for more information. Even if the site visitor does not initially believe that they need to hire an attorney, interacting with a helpful and welcoming live chatbot can make them feel at ease and encourage them to move forward with your firm’s services. As the capabilities of live chatbots continues to grow, you can find ways of harnessing these capabilities and improving the overall client experience whenever someone lands on your firm’s website. In some cases, the decision of whether to move forward with one law firm over another comes down to seemingly minor touches like this.
Using AI to Reduce Your Firms’ Response Times
Lawyers have so much on their plate, especially when they run solo practices or small firms without a team of office support staff. By the end of each day, you may feel overwhelmed by the number of client calls and emails that have accumulated, and it can seem daunting to know how to acknowledge every client communication within a timely manner. This is an area where incorporating AI tools can be particularly beneficial, as you can set up automated emails that respond to client communications with a heartfelt, personalized message while reassuring your clients that you will follow up with them as soon as possible. No matter what your law firm’s specific content marketing goals may be, it’s worth discussing your options with an experienced and knowledgeable digital marketing strategist so that you can start seeing the results you’re after.
For more than 15 years, the dedicated and highly knowledgeable team of digital marketing professionals at LegalRev has helped hundreds of law firms grow their businesses and boost their online visibility. Give us a call today at (800) 893-2590 to discuss your law firm’s digital marketing goals so that we can identify the best approach to help you achieve them.
