As we move into a new year, it’s an ideal time to set goals for your small- to mid-sized law firm so that you can begin to grow your practice and engage with more of the people and businesses you are hoping to serve. Whether your law firm has been around for several years or you are just starting to build your new practice, taking the time to articulate your specific and measurable goals for the upcoming year is the first step to ensuring that the digital marketing strategy for law firms you implement will deliver you your desired results. It’s important to recognize that an impactful content marketing for attorneys strategy is not a one-size-fits-all endeavor; rather, it’s worth tailoring your approach to accommodate and address your unique needs and goals. If your law firm already has a digital marketing strategy in place, it’s worth assessing these efforts to ensure that they are going to deliver you the outcomes you’re after.
The dedicated and highly experienced team of digital marketing for law firms strategists at LegalRev understands that the prospect of spending valuable time and resources on content marketing can seem daunting and even intimidating. However, we have found that the small law firms who have worked alongside us to establish an effective digital marketing strategy have seen considerable growth and increased visibility, allowing them to connect with more clients in meaningful and lasting ways. This post will explore some simple ways that your law firm can refresh and improve the effectiveness of your digital marketing for law firms strategy in order to take your practice and legal services to the next level in the new year and beyond.
Focus on Impactful Social Media Marketing for Lawyers
By now, most law firms recognize that social media marketing allows them to reach potential clients in virtual spaces where they already spend a considerable amount of time. As of 2024, people spent an average of 2 hours and 23 minutes on social media per day. This means that many clients already visit these platforms, so creating and posting engaging and relevant content can increase your law firm’s visibility. Even if someone sees your posts and does not have an immediate need for legal services, their familiarity with your law firm may encourage them to think of or even contact your law firm when an issue or question arises. So, how can you maximize the effectiveness of your law firm’s social media marketing strategy?
Begin by identifying your target audience and tailoring your posts to speak to their specific interests, questions, or concerns. For instance, a personal injury law firm may create an engaging and informative social media post that covers the top three questions car accident victims have and provides helpful information that also encourages the viewer to seek out their firm’s legal guidance for more customized counsel. As potential clients start to see your posts, they will become familiar with your brand and come to trust your firm—increasing the likelihood that they will seek out your services when the need arises.

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Follow SEO for Lawyers Best Practices
The term search engine optimization (SEO) may be familiar to you, but it’s worth revisiting what this topic actually means and how investing in SEO best practices can boost your law firm’s visibility and connect with more clients. Essentially, an impactful SEO strategy involves engaging in specific activities that appeal to search engine algorithms with the goal of increasing your website’s ranking position among the search results pages. For instance, investing in high-quality, well-researched content signals to the search engine algorithms that your firm is trustworthy—and therefore worthy of a higher ranking position. Other considerations, such as a short loading speed for your website, user-friendly navigation, positive client reviews, and linking credible sources to your website content, also improve your position among the search results pages. If you are interested in learning more about how you can improve your SEO strategy, give the LegalRev team a call to get started.
Refresh Your Law Firm’s Website to Improve the Client Experience
Unfortunately, just because your law firm has an active website does not automatically mean that it is having the meaningful and measurable impact you are hoping to achieve. Search engine algorithms prioritize user-friendly websites that display well-written, accurate content in a visually appealing way. Websites that are overly “busy,” contain broken links, or simply overwhelm site visitors and prompt them to click elsewhere in search of a calmer and cleaner website can impede your content marketing efforts considerably. The knowledgeable team at LegalRev can help you review your current website and identify areas of improvement so that you can reach more clients and boost your website’s visibility and ranking among the search results pages.
Monitor Your Digital Marketing Strategy to Measure its Effectiveness
Putting a digital marketing for lawyers strategy in place is not the end of this journey. Once you have launched a newly improved website or created a social media marketing campaign, it’s essential that you regularly monitor its impact so that you can measure its effectiveness. You can always adjust your strategy to become more effective, but you will only know about the impact of your current strategy if you look at the metrics at regular intervals. Since 2011, LegalRev has dedicated its services to helping law firms get a consistent flow of quality leads through our fully managed website, SEO and digital marketing services. Our experienced team of digital strategists is ready to help your law firm assess its current content marketing strategy, articulate your short and long-term goals, and implement informed, data-driven strategies to help you achieve your desired results. We encourage you to contact our office today to learn more about our customizable digital marketing for law firms services.
At LegalRev, we focus exclusively on helping small- to mid-sized law firms achieve their digital marketing goals. If you are ready to take your content marketing efforts to the next level, give us a call today at (800) 893-2590 to get started with a knowledgeable and highly qualified digital marketing for law firms strategist.