Just like any business that relies on customers or clients to serve, law firms recognize the importance of content marketing to build brand recognition and engage with potential customers. Many large, established law firms have robust digital marketing strategies in place. In some cases, the law firm may even have a dedicated in-house marketing team to handle their social media presence, website updates, and targeted marketing campaigns. On the other hand, smaller law firms (attorneys in solo practice, firms with a handful of attorneys and a few office staff), often lack the large marketing budget of more expansive law firms. Understandably, smaller firms tend to devote the majority of their focus toward serving their clients, which means that prioritizing a marketing strategy is often unrealistic. However, the irony tends to be that these small- to mid-sized law firms can benefit most from a targeted digital marketing strategy, but the firm may struggle to find the time, resources, or energy to devote to this purpose.
This is where working with a highly qualified and dedicated team of content marketing strategists for small law firms comes in. At LegalRev, we focus exclusively on serving the needs of small law firms and helping them develop a content marketing for attorneys strategy that addresses their unique needs and goals. Why waste your valuable time and resources investing in a generic digital marketing for law firm strategy that’s best suited for larger law practices? Let’s take a look at some of the strategies your small law firm can take to ensure that the content marketing strategy you put in place delivers you the results you’re after while remaining within your budget.
Why a Law Firm Digital Marketing Strategy Matters
First, it’s worth taking some time to understand how crucial an effective content marketing strategy is for your law practice. Additionally, even though most attorneys recognize the importance of digital marketing, a surprising number of smaller law firms have yet to put any kind of content marketing strategy in place. According to the results of recently conducted surveys, “just 33 percent of small firms say they have a documented marketing or business development strategy.” Surprisingly, approximately 42 percent of small law firms responded that they have no clear marketing plan, and they do not anticipate that they will take the time to develop one anytime soon. In contrast, firms grossing over one billion or more report that they have roughly one digital marketing specialist for every six partners. Clearly, smaller law firms do not have the resources to create a large-scale digital marketing strategy for law firms, but neglecting to put any strategy into practice can make it difficult to attract potential clients.
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At a minimum, your small law firm’s content marketing strategy should include an SEO-friendly and user-centered website that anticipates and addresses common client questions and concerns. Search engine algorithms like Google favor law firm websites that align with common user search terms, so creating content that is responsive and relevant to your clients’ needs will boost your ranking position among the search results pages—making your website more visible to potential clients looking for legal services in your area.
Small Law Firm Digital Marketing Solutions
Building an intentional law firm digital marketing strategy requires you to recognize the top concerns of your potential clients. Once you have a sense of what information and qualities your clients are looking for, you can take steps to put an effective content marketing strategy in place. Here are just a few components you may want to consider when designing your small law firm digital marketing approach.
Intuitive, Client-Centered Website Design
Even if your small law firm set up a website several years ago, it’s important to revisit it to ensure that it reflects the latest SEO best practices and loads quickly when someone clicks on the link. Any lag in the site loading time (which can be as little as three seconds or more) can frustrate potential clients and send them to other websites. Additionally, it’s worth refreshing your website’s content to incorporate common search phrases so that the search engine algorithms can direct more search users to your website.
Local SEO to Reach Clients in Your Area
At LegalRev, our dedicated and knowledgeable team of digital marketing strategists knows what it takes to get your law firm’s website noticed in Google Maps and other local search results pages. As search engine algorithms increasingly rely on a searcher’s location to deliver relevant results, it’s important to incorporate the latest local SEO strategies into your law firm’s digital marketing plan.
Content Marketing Campaigns to Boost Your Visibility
Many smaller law firms can become overwhelmed by the prospect of creating social media marketing campaigns. Let our team of small law firm content marketing experts help you create impactful content that transforms visits to your website and social media views into client consultations. We will work with you to identify your specific goals so that we can implement an effective and measurable strategy to boost your online presence.
Reputation Management and Client Reviews
As you focus the overwhelming majority of your time serving your clients (as you should), it’s easy to forget about monitoring your law firm’s online reputation and checking up on reviews that former clients have written about their experiences. When you create a manageable reputation management strategy into your overall content marketing approach, you can boost your visibility and inspire trust from potential clients who turn to review sites for guidance about what law firm to work with.
Discuss Your Content Marketing for Law Firms Strategy Today
Running a small law firm, while rewarding, can be a daunting endeavor. It’s common to put off thinking about content marketing, as your daily schedule requires you to devote your attention to serving your clients. If you’re looking for a customized digital marketing for law firms strategy that delivers large-firm quality at an affordable pricepoint, we invite you to contact LegalRev to get started.
Your small law firm deserves an effective digital marketing strategy that’s tailored to address your unique needs and goals. Give LegalRev a call today at (800) 893-2590 to discuss your content marketing needs with a knowledgeable digital marketing for small law firms specialist.
