Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.
Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can
By now, you are probably aware of some of the stereotypes affecting the millennial generation (those born between 1982 and 1997). Often considered to be lazy workers
While the legal profession offers careers that can be highly rewarding, many attorneys find themselves suffering from high levels of stress and burnout. Many factors
According to studies, companies across various industries spend an average of $30-$200 on each marketing-generated lead. Incredibly, these studies found that these same companies often
While no industry is without its problems, the legal industry is witnessing trends that present unique challenges to law firms. Industry performance is generally flat,
Just a few years ago, the idea of texting clients and prospects was largely seen as inappropriate or simply too casual. Now, it is becoming
Most business relationships begin on a high note; you’ve found someone you can help and they seem to understand the value you provide. However, those
This year is quickly drawing to a close and you may be considering a facelift or update to your law firm’s visual brand elements to
We know that attorneys are busy people. You’re researching for cases, meeting with clients, drafting important documentation or contracts, filing paperwork with various agencies, appearing
