It’s important to update your legal firm’s marketing strategy to reflect the new challenges posed by the COVID-19 pandemic. By offering video conferencing, updating your website, and providing reassuring messages, clients will appreciate your authenticity and sensitivity during this difficult time.
In these economically uncertain times, small businesses are in need of valuable resources and strategies for weathering the storm. Check out a few helpful toolkits and guides that are aimed to help small businesses stay afloat throughout the COVID-19 pandemic.
For an attorney who decides to pursue paid social media advertising, the benefits are clear: amplifying your reach, increasing your rank within a specific geographical area, boosting awareness, maximizing your content marketing, engaging more authentically with mobile users, and more.
While you may not think that a small detail like your firm’s email address is important, it actually speaks volumes. A customized business email address boosts your professionalism, supports your firm’s identity, and generates consumer trust.
Marketing strategy in 2020 is all about the user experience. By creating authentic content, offering an engaging mobile experience, optimizing for voice-based searches, and showcasing a cohesive visual brand, you’re likely to increase your online visibility and attract more clients.
Many law firms understand that online marketing is important to boosting brand awareness, but the thought of maintaining a consistent and professional online presence can
By now, you are probably aware of some of the stereotypes affecting the millennial generation (those born between 1982 and 1997). Often considered to be lazy workers
While the legal profession offers careers that can be highly rewarding, many attorneys find themselves suffering from high levels of stress and burnout. Many factors
According to studies, companies across various industries spend an average of $30-$200 on each marketing-generated lead. Incredibly, these studies found that these same companies often
While no industry is without its problems, the legal industry is witnessing trends that present unique challenges to law firms. Industry performance is generally flat,
