With AI growing more and more prevalent online, AI search analytics have become a useful tool for law firms that want to grow their online presence and continue to attract a new stream of clientele. However, it can be difficult to measure your AI search visibility in an accurate way. To do this, you may need to use a variety of tools to consistently gather data so that you have a more detailed picture of how your law firm is showing up online.
Keep reading to find out how you can track your AI search visibility and why this needs to be a priority for every modern law firm.
Key Metrics Law Firms Should Track for AI Visibility
When it comes to your law firm’s online performance, you need to have strategies that allow you to track just how visible your law firm actually is. Simply leaving this up to chance and hoping that your marketing strategy is paying off could result in blind spots, hindering your ability to generate more potential leads.
So, here are some of the key metrics you should track to better understand your law firm AI search visibility:
- Share of voice: The frequency that AI-generated answers reference your law firm in comparison with your local and national competitors.
- AI citation rate: How often your attorneys or law firms are cited on AI platforms, such as Google AI Overview and ChatGPT.
- AI referrals: The number of referrals you get from AI platforms and how often these referrals actually turn into conversions.
- Brand mentions: The presence of your law firm in AI-generated responses for real-world client questions.
Keep in mind that these aren’t all of the ways that you can track the AI search visibility of your law firm. They simply provide a good place to start for simpler tracking, especially for small law firms.
How to Monitor Your Law Firm’s Presence in ChatGPT and Google AI Overviews
Now that you know where you can find your law firm’s AI visibility results, how do you monitor these results consistently? Especially when it comes to platforms like Google AI Overviews and ChatGPT, consistent tracking is the only way to really understand your law firm’s visibility.
Keep in mind that no matter the strategy you use to monitor AI visibility, you often need to take several different approaches. This is because no single tool, strategy, or platform can cover every area of AI visibility, so you shouldn’t put all of your eggs in one basket.
Here are some tools and methods that you can use to monitor your law firm’s AI searchability and overall performance.
AI Visibility & Tracking Tools
Specific AI tools can help you gather and evaluate a broad range of results in a relatively low-maintenance way. Especially for small to midsize law firms with limited resources, this can help you consistently track AI searchability and performance without overtaxing your team.
AI visibility and tracking tools can help track things like:
- Brand mentions
- Sited domains
- Market positioning
- AI visibility score
- Share of voice
- Brand sentiment
Google Tracking
You should also prioritize tracking your Google AI overview presence to make sure your law firm is standing out and showing up in AI-generated search results. You can track this information through your law firm’s Google Search Console, Google Analytics, or through manual practice area audits.
ChatGPT Presence
To make sure your law firm is showing up in ChatGPT, you first need to check that your site isn’t blocking OpenAI, which determines what can show up in ChatGPT. Next, you need to prioritize monitoring legal directories to see if your law firm shows up in AI-generated answers for your specific practice area.
You can also manually perform tests with practice-specific prompts directly into ChatGPT to see if your law firm is one of the first results that come up.
Consistent Testing
The most important part of tracking your AI search visibility and answer engine optimization (AEO) performance is consistency. No matter what strategy or tool you use, you need to maintain consistency to paint an accurate picture of just how visible your law firm is in AI results.
Any type of online visibility is generally very unpredictable, so consistently monitoring these results provides greater context and long-term data.
Find out where you stand with a local keyword report.
Frequently Asked Questions
Can law firms track how often ChatGPT mentions them?
Yes. Your law firm can use manual testing methods or AI visibility platforms to specifically track your ChatGPT mentions.
Does Google Search Console show AI overview performance?
Google Search Console does show your AI overview performance if you go to the generative AI performance report section. Keep in mind that this report only includes your law firm’s impressions, location, and dimensions. It does not include clicks or click-through rates, query data, or position metrics.
What is AI share of voice?
AI share of voice, also called AI SOV, is a formulated percentage of recommendations or brand mentions that your law firm receives through AI-generated responses, such as Google AI Overview or ChatGPT.
Can AI search visibility generate leads for law firms?
Yes. Like any other type of standard online visibility, AI search visibility has the potential to generate leads by putting your law firm in front of fresh eyes. Just keep in mind that AI search can only bring leads to your site; you will need to have other strategies in place to turn these leads into actual clients.
Get Help From the Law Firm Marketing Experts at LegalRev Today
Having the ability to accurately measure your law firm’s AEO performance can help you better understand just how effective your SEO and marketing strategy is. After all, this isn’t something you want to simply leave up to chance since AI visibility can have a huge impact on how well you are able to stand out among your competitors.
At LegalRev, we are continuing to adapt our marketing approach so that our clients can stay up to date even as the online landscape becomes more saturated. Contact us today at 800-893-2590 to get started with one of our experienced legal content marketing strategists.
