The way people search for lawyers is changing fast. With Google’s AI Overviews, ChatGPT, Perplexity, and voice assistants like Siri and Alexa, potential clients aren’t always scrolling through pages of search results anymore — they’re getting instant answers pulled from across the web. If your firm isn’t showing up in those answers, you’re invisible.
That’s where LegalRev comes in. We help law firms adapt their websites, content, and online presence so AI-powered search engines and assistants choose their answers from your firm — not the competitor down the street.
AI Search Optimization is about preparing your firm’s digital footprint for a world where AI systems decide what answers to show potential clients. It’s not just traditional SEO anymore — it’s about making your site and content AI-ready.
You may hear a few different terms:
| Term | What it means | How LegalRev helps |
| AEO (Answer Engine Optimization) | Optimizing so your site is the one AI assistants quote in a direct answer. | We create clear, structured, and factual content that AI systems love pulling from. |
| GEO (Generative Engine Optimization) | Making content useful for generative AI tools (like ChatGPT or Google Gemini). | We build deep, authoritative pages with strong linking strategies that AIs trust. |
| Voice Search Optimization | Helping your firm show up when clients ask Siri, Alexa, or Google for help. | We write content in natural, conversational Q&A formats that match how people talk. |
| AI Overviews / Summaries | Google and other tools summarize multiple sources to give users one “answer box.” | We structure your site with headings, bullet points, schema, and FAQs so your content is chosen. |
No matter the label — AEO, GEO, voice optimization — it all comes down to the same thing: making sure AI recommends you.
Our team specializes in law firm marketing — and AI Search Optimization is the next frontier. Here’s how we help lawyers take advantage:
With LegalRev, you’re not guessing what AI search wants — you’re backed by a team that studies these trends daily and applies them directly to the legal industry.
AI is rewriting the rules of online visibility. Don’t let your firm fall behind while competitors earn AI-driven referrals.
LegalRev is here to help your law firm get found, trusted, and chosen in the age of AI.
Book a Strategy Call to see how AI Search Optimization can bring new clients to your practice.
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