At this point in time, you can’t afford to neglect your firm’s social media profiles or forgo them altogether. Many service-based firms falsely believe social media isn’t important to their bottom line, but this couldn’t be further from the truth. In this post, we’ll outline five important topics your law firm can post about week after week that will engage your fans.
1. Unique Niches or Cases
One thing we all face is content cannibalization. You have several different audiences looking for specific content, but you don’t want to bore them with too much specialized information in your general website copy. This is a common difficulty we all must overcome. One way to do so is to keep your website copy clean and use your social media prowess to speak to the niches in your market. For example, grandparent visitation is a very important aspect for some couples facing divorce, but may not warrant its own page on your website. Use your social media posts to cover these hyper-specific issues.
2. Changes in Laws, Policies, or Statutes
You know better than anyone how important it is to stay abreast of changing laws and statutes both locally and nationally. However, you needn’t stress over adding a new page to your website every time a law changes. Unless content on your site is no longer correct, you can inform your clients and potential clients of changing laws through your social media channels.
3. Everyday Tips
Should your clients always consent to field sobriety tests? Should their first call be to a family member who can post bail or their attorney? Take advantage of the short-form posts afforded to you and remind your followers of pertinent information they’ll need in times of crises.
4. Your Relevant Expertise in a Fast-Paced World
Do you ever come across a news story and think, “well, I would have handled that for my client differently.” We’re sure you do! Use your years of experience to highlight how certain legal situations could be argued or avoided. Provide tangible examples of cases you’ve worked on to show your fans how relevant your services are and how they could come in handy in the future.
5. What Clients Can Expect
Whenever someone picks up the phone for an attorney, they are usually in a bit of a difficult spot. They may be fearful of the legal bills they’ll rack up, or unsure what their experience will be with a given lawyer. Use your social media presence to explain what your process is and what a potential client could expect from working with you.