Client reviews are the cornerstone of building your legal practice. As more clients leave positive and authentic reviews about their experiences with your firm, your website becomes more search-friendly and starts to rank higher in user search results. While most attorneys recognize the power of client reviews, actually inspiring clients to post reviews is often easier said than done. If you’re wondering why more clients aren’t leaving reviews, it’s time to identify what’s working—and what’s not—when it comes to making the review process work for clients.
Reason #1: You Aren’t Asking Enough Clients to Review You
Asking clients for feedback can be awkward. Perhaps you’ve been reluctant to ask your clients for a review, telling yourself that you’ll do it “next time.” Before you know it, months have gone by without any new client reviews. If this is the case, it’s time to reevaluate your approach. Think about making the request in a way that feels most natural for each client. If you have a great in-person relationship with a client, make the request and tell them you’ll be sending them an easy, one-click review link for them to complete at their convenience. If you think the client would be more receptive to a written request, send a text or email for them to complete. Read your clients to determine the approach that would work best for them.
Reason #2: There’s No Obvious Way For Clients to Review You
Even after a client has decided to review you, they may be deterred from doing so if the process is too complicated or requires too much time. Make sure that the review process is as simple and streamlined as possible, requiring very few clicks to complete. Send your clients direct links to your review sites so they can easily complete this task. Also, think about clients who decide to review you without you asking them to do so—find a way to steer clients to the review site by including a clear link on your website.
Reason #3: You Don’t Respond to Your Reviews
People want to feel like their words mean something. They don’t want to waste time and effort on writing a review that sits unnoticed. Make sure you show your appreciation for the clients who leave reviews by responding to each one, even with a simple “Thank you.” Furthermore, as viewers see that you maintain an active presence on your client reviews page, they’re more likely to see you as a trustworthy firm that’s genuinely invested in the client experience.
Interested in learning more about driving up client engagement and reviews for your law practice? Call the LegalRev team today at (800) 893-2590 to get started.