How AI is Changing the Way Clients Find Law Firms Online

A man and woman sit at a desk behind a computer monitor discussing what they are seeing.

The rise of generative AI tools has changed the way that clients find law firms online. Here are some ways that your law firm can keep up with these trends and attract new clients while avoiding potential challenges or limitations along the way.

How Law Firms Can Optimize Their Website for Google’s AI Overviews

Google’s AI Overviews offer law firms a powerful opportunity to increase visibility and build trust at the top of search results. Learn how to optimize your website with clear structure, direct answers, local SEO, and schema markup to improve your chances of being featured.

How AI is Affecting Digital Marketing for Law Firms

Generative artificial intelligence (AI) tools are reshaping the digital marketing landscape for law firms, but it’s worth assessing the limitations and potential risks. Discuss your content marketing strategy with a dedicated and knowledgeable digital marketing for law firms specialist today.