Filed In:
,

How To Remove Referral Spam in Google Analytics

April 5, 2016

How To Get Rid of Referrer Spam in Google Analytics | LegalRevSEOs everywhere have been fighting the battle against referrer/referral spam showing up as traffic in Google Analytics reports for far too long. The most common spam referrer is semalt.com, but the list is ever-growing. It’s a slippery slope when it comes to filtering out these bots, as some may look suspicious but are not actually malicious traffic.

Google recently started filtering out referral spam in Google Analytics which will help alleviate some of the work for webmasters. However, Google still won’t remove all spam traffic from their reports because it’s nearly impossible to do so.

We recently found a promising solution to supplement Google’s increased filtering that blocks spam bots from showing up in Google Analytics almost entirely. The process includes identifying the bad bots, recording their domain and IP address, creating a filter, and blocking the bots in the .htaccess file of the site.

Is this a long-term solution? Only time will tell. Regardless, we are pleased with the results and will continue to do everything we can to face referrer spam head on.

If you’re concerned about spammy traffic to your site and you’re not a webmaster, we can help you. Contact us today to learn more.

Related Posts

Why is User Experience (UX) So Important to Law Firm Marketing?

User experience (UX) refers to the practice of ensuring that users are having the best possible experience with a technology platform. Boost your legal marketing strategy by posting client-centered content, checking link health, and responding gracefully to client reviews.

SEO Best Practices for Law Firms in 2023

SEO best practices for marketing your law firm are continuing to evolve. Making tweaks to your website, such as anticipating voice searches and using more structured data, can boost your website’s visibility and engage more clients in the new year.