Small and medium-sized law firms face many challenges when promoting brand awareness, which is why we take great pride in providing first-rate SEO and digital marketing services to legal practices throughout the United States. In today’s blog, we’ll take a look at some of these local SEO challenges and the strategies that can mitigate them.
I’ve Got Bad News…
Companies of all shapes and sizes will see their brands damaged by inconsistent contact information, slow loading speeds and a still-prevalent aversion to mobile-friendly websites. Perhaps more than anything else, Google discourages irrelevant content and inconsistent/inaccurate NAP — name, address(es) and phone number(s). Correcting, maintaining, and updating this information across the internet is called directory management. In order to mount a successful digital marketing campaign, it is essential that you practice consistency and create content your clients find relevant to their search inquiries.
…and Good News
So what can we do moving forward? Well, in addition to directory management and content marketing, you also need to ensure that your website has a primary landing page, that it utilizes positive client reviews and testimonials, and that you maintain a vigilant monitoring of your site’s performance.