On February 1, 2016, Alphabet Inc. (parent company of Google) released their fourth quarter and fiscal year results for 2015. Google experienced significant revenue growth in 2015 compared to 2014, with a substantial increase in revenue from paid clicks.
From Q4 2014 to Q4 2015, Google’s revenue from aggregate paid clicks increased by 31%. Between Q3 and Q4 of 2015 alone, there was a 17% increase.
The growth is partly due to Google’s increased efforts to drive consumers to click on search ads, as opposed to organic search results. For instance, Google added a text ad slot at the top of its mobile search results in Q3 2015 and made the Product Listing Ads (including images) much larger. Google also made changes to its ad formats, which helped boost paid clicks and bring the cost-per-click down.
Looking at these numbers, it’s impossible to ignore the growth and importance of paid clicks. Many businesses may be tempted to avoid spending additional money on clicks, as there are other costs to online marketing, such as Search Engine Optimization (SEO) and website maintenance. However, this approach is short-sighted and not sustainable.
If you’re interested in advertising on Google and have no idea where to start, don’t worry. At LegalRev, we manage all aspects of your paid marketing so you can focus on what you do best – running your business. Contact us today to get started.