What Does This Mean?
Earlier this month, Google dropped all pay per click (PPC) ads from showing on the right-hand side of search engine results pages. Naturally, many individuals and businesses have been wondering what this means for their digital marketing strategies moving forward.
Simply put, this change makes showing up for both organic and paid search terms even more competitive. While it’s still very important to enhance your web presence organically — specifically through proper optimization of your website, online directories, and social media profiles — you must also invest in PPC ads if you want to maintain a visible and growing online presence in your local market.
User Experience Has Never Been More Important
Google’s decision to remove right-side ads greatly impacts desktop and mobile searches throughout the world. Eliminating all right-side ads makes desktop and mobile search results more similar, with Google typically displaying either two or three ads at the top of the search engine results page. More than ever before, your sitemust be user-friendly — i.e. visually appealing and easily navigable.
Let’s Grow Your Online Presence
At LegalRev, we’re dedicated to helping our clients expand their online presence through Search Engine Optimization (SEO) and social media engagement. A leader in Portland’s digital marketing industry, we pride ourselves on working alongside each and every client in a professional, personalized manner. Call us today to learn more.