Case Study

Law Offices of Keith G. Allen

Keith Allen is a criminal defense attorney based in the Houston area. Criminal defense attorney services are notoriously competitive in any area, so our goal was to develop an effective digital marketing strategy to establish him as a trustworthy authority figure within the local market. Consistent content marketing, iterative website design, and review generation propelled his website to the top of several search engine results pages.

Fig. 01 — The Law Offices of Keith G Allen

A long-term Local SEO strategy led to the domination of Law Offices of Keith G. Allen's local market, racking up over 40 #1 positions for criminal defense keywords. As a result, his law practice experienced explosive growth throughout the Houston area.

Fig. 02 — Law Offices of Keith G. Allen

Attorney Keith Allen wanted to expand his law practice’s reach within the local market. We identified three primary challenges that we needed to address to help him achieve this goal:

  • Criminal Defense is a highly competitive field in the Houston metro area.
  • Google’s algorithm favors niche attorneys (those who focus only on one aspect of Criminal Defense), while Keith Allen wanted to focus on all areas of Criminal Defense.
  • Reputation management/building for Criminal Defense attorneys is extremely challenging due to the lack of anonymity on Google reviews.

Fig. 03 — Supplemental Imagery

Once we identified the challenges, we developed a strategy to expand his digital marketing presence in the local market. Our approach was three-fold:

  • A complete visual rebrand to modernize the firm’s look and feel.
  • We adopted an integrated approach, where we focused on consistent content marketing and positioned Keith Allen as the authority on many Criminal Defense topics.
  • We used iterative website design that adhered to Google Core Web Vitals, observed User Experience best practices, and prioritized a mobile-first experience.
  • Review generation targets satisfied clients who have faced lesser crimes and had the charges dropped.

Services Provided for Law Offices of Keith G. Allen
  • Branding
  • Content Marketing
  • Local SEO
  • Website Design
  • Reputation Management

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