As an attorney, it’s important to take an inventory of your current marketing strategies and articulate how your unique offerings set you apart from others in your field. Streamlining and redefining your legal brand will likely boost your visibility among potential clients.
Taking some time to create a client journey map is an effective way to make your law firm more client-focused, which often leads to an uptick in engaged and satisfied clients. Customer surveys can provide you with valuable feedback to attract and retain future clients. Here’s how to get started.
Google recently announced that it is extending its mobile-first indexing deadline from September 2020 to March 2021. To prepare for this transition, it’s a good idea to make sure your legal website is mobile-friendly and easy for Google to assess and index when the time comes.
As businesses have started to move away from in-person communications with their customers whenever possible, digital marketing efforts are becoming more important than ever. Law firms can implement a few strategies to make themselves more visible to potential clients.
The COVID-19 pandemic has drastically changed the business world. As remote work becomes an increasingly popular option, law firms are working hard to continue providing top-notch legal services to their clients while minimizing in-person meetings. Here are some tools that can help.
Google’s ranking algorithm heavily rewards content and creators who consistently exhibit expertise, authority, and trustworthiness (E-A-T, for short). As an attorney, there are some specific strategies you can use to become more Google-friendly and visible to potential clients.
As an attorney, implementing user-centered design (UCD) strategies to understand and anticipate your clients’ needs is a great way to build your business. Clients will appreciate your efforts to form genuine connections with them while providing customized legal solutions.
Customer experience (CX) plays a pivotal role in shaping the way clients view your law firm. By making intentional efforts to improve CX through a series of client-focused steps, you’ll likely see an increase in the number of positive reviews, referrals, and lasting relationships with clients.
When it comes to SEO marketing strategies, plenty of myths abound. It’s worth taking a closer look at some common SEO myths so that you can use more effective and productive tactics to achieve your marketing goals.
Now that Google is reactivating its business review services, it’s especially important to manage your law practice’s online reputation. By engaging with your reviewers and responding appropriately to negative reviews, you can attract prospective clients with your authenticity and professionalism.
